Kuber Sharma.
I write about how enterprise AI actually gets to market. The parts that aren't the model.
Twenty years across Microsoft Azure, Salesforce, and Tableau before this. Now leading GTM for the agentic automation portfolio at UiPath.
Writing and commentary in diginomica, COO Insider, Hindustan Times, and Positioned on Substack.
- Working on
- JAMS academic paper on human-AI decision frameworks in enterprise marketing. Submission deadline July 31. Also building out the agentic governance narrative for UiPath's fall positioning cycle.
- Writing
- VentureBeat DataDecisionMakers piece on agentic AI governance submitted. Expert quote in COO Insider on automation decision-making. Earlier: AI Agents as GTM Copilots and diginomica.
- Reading
- The Almanack of Naval Ravikant by Eric Jorgenson. Rereading.
- Listening
- Eminem, Marshall Mathers LP 2. Same album I had on when I was writing pitches at Microsoft in 2015. Still right.
- Speaking
- PMA World Summit keynote delivered, Seattle, June 18. Available for panels and keynotes on agentic AI strategy and enterprise GTM.
- Community
- Sharebird Top 10 Product Marketing Contributor. AMA on AI and GTM now live. 37,000+ views on the top answer.
Essays on enterprise AI, mostly.
The longer version of the arguments I lose in meetings. Newest first.
- 2026
AI Agents as Your GTM Copilots: what actually changes for the product marketer in the room
8 min - 2026
Open Standards and the Agentic Enterprise: what MCP means for how AI actually ships
7 min - 2025
The agentic shift is a trust problem, not a technology problem
6 min - 2025
AI agents, explained for the enterprise buyer who has heard it all before
8 min - 2024
How we created a category nobody asked for (and got Gartner to name it)
9 min
The shorter version.
A Delhi newsroom in 2007. A Redmond product team in 2015. A Seattle agentic-AI category in 2026. Same job in three languages.
I am a product marketer who has spent twenty years making enterprise software legible to the people who buy it. I grew up in Delhi. I moved to Seattle at 31. Somewhere in between, I made a TV show about cars that 11% of India watched on a Tuesday night.
Microsoft Azure for seven years. Salesforce and Tableau for five. UiPath since October 2025, building the go-to-market for Agentic Business Orchestration.
Four patterns the writing is built from.
The Augmented Marketing Decision Architecture, the Pilot Trap, the Trust Architecture, the Belief Bridge. Each one is a tool I use in the day job, and a recurring shape in the essays. Each has a printable reference card, CC BY-ND 4.0. No gate.
See the four frameworks → Reference cards →