Framework
Reference Cards.
One-page references for each framework. The visual, the core insight, the diagnostic. Each is versioned and licensed CC BY-ND 4.0: share and cite freely, with attribution. No email required. No gate.
Referenced in published work in diginomica. The AMDA framework is developed further in a manuscript submitted to California Management Review in August 2026. If you use these in your work, a citation is enough.
A three-zone model for allocating marketing decisions between AI and humans by stakes. AI-Primary, Collaborative, Human-Primary, and the three questions that sort any decision. One page, A4 landscape, print-ready.
A five-stage model for why enterprise AI dies in proof-of-concept. Scoping, sponsorship, and workflow design fixes. One page, A4 landscape, print-ready.
A three-layer model for building enterprise buyer trust in AI products. Technical, Operational, Strategic: in that order. One page, A4 landscape, print-ready.
Four planks for closing the GTM gap between what a product does and what a buyer believes. Evidence, Analogy, Proof Point, Transfer. One page, A4 landscape, print-ready.
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