Framework
Reference Cards.
One-page references for each framework. The visual, the core insight, the diagnostic. Each is versioned and licensed CC BY-ND 4.0: share and cite freely, with attribution. No email required. No gate.
These frameworks are in active use across enterprise AI teams, referenced in published work in diginomica, and the AMDA framework is currently under peer review at the Journal of the Academy of Marketing Science. If you use these in your work, a citation is enough.
A three-zone model for allocating marketing decisions between AI and humans by stakes. AI-Primary, Collaborative, Human-Primary, and the three questions that sort any decision. One page, A4 landscape, print-ready.
A five-stage model for why enterprise AI dies in proof-of-concept. Scoping, sponsorship, and workflow design fixes. One page, A4 landscape, print-ready.
A three-layer model for building enterprise buyer trust in AI products. Technical, Operational, Strategic: in that order. One page, A4 landscape, print-ready.
Four planks for closing the GTM gap between what a product does and what a buyer believes. Evidence, Analogy, Proof Point, Transfer. One page, A4 landscape, print-ready.
Print version
Each framework page has a print-optimised layout. Open the page, use your browser's print function, and save as PDF. No special software needed.