Writing

Essays on Enterprise AI
& Product Marketing

Original analysis from 15 years inside Microsoft Azure, Salesforce Tableau, and UiPath — on agentic AI, go-to-market strategy, and what enterprise transformation actually looks like from the inside.

2024
What Are AI Agents Really? A Product Marketer's Explanation
Everyone's talking about AI agents. Almost no one can explain what they actually are in terms that matter to a business buyer.
Agentic AI 2024
Your AI Strategy Is Missing a Body: The Enterprise Execution Gap
Enterprises have invested billions in AI models that can think but can't reliably act. This isn't an AI quality problem. It's an orchestration problem.
Enterprise GTM 2024
Governance Is Not the Brake — It's the Gas Pedal
The most compliance-constrained enterprises are actually best positioned to win in the agentic AI era. Here's the counter-intuitive reason why.
Agentic AI 2023
The GTM Playbook for Agentic Products
How do you go to market for a product category that didn't exist 18 months ago? After leading GTM for Tableau AI and UiPath Autopilot, I have a framework.
PMM Strategy 2023
How We Relaunched Tableau as an AI-First Platform
A behind-the-scenes look at the strategic pivot that moved Tableau from traditional BI to AI-first analytics — and exceeded pipeline targets by 150%.
Enterprise GTM 2023
Why AI Agent Positioning Fails — And How to Fix It
Most enterprise AI messaging makes the same five mistakes. After leading positioning for three major AI product launches, I can spot them immediately.
PMM Strategy 2022
The RPA-to-AI Transition: Why Automation Needs Intelligence Now
RPA alone is reaching its limits. The future is AI-augmented automation. Here's what that transition looks like from inside one of the companies building it.
Industry Analysis 2022
Why Enterprise Automation Projects Fail (And How to Avoid It)
70% of automation projects underdeliver. The reasons are almost never technical. Based on patterns I've seen across hundreds of enterprise deployments.
Enterprise GTM 2022
What Salesforce Data Cloud Zero Copy Actually Changes
Zero Copy isn't just a product feature — it's a new architectural paradigm for enterprise data. Here's what it means and why it matters.
Industry Analysis 2021
How to Build a World-Class Product Marketing Function
Most companies get PMM wrong from the start. After scaling PMM teams at Microsoft, Salesforce, and UiPath, here's the playbook I'd use from day one.
PMM Strategy 2021
The Org Chart Has a New Employee — Now What?
When 40% of routine knowledge work is handled by AI agents, the human org chart fundamentally changes. Here's the management conversation no one is having.
Agentic AI 2020
What 7 Years at Microsoft Azure Taught Me About Enterprise Marketing
After launching 12+ Azure services, I've identified the patterns that separate launches that generate $100M in pipeline from the ones that go nowhere.
PMM Strategy 2020
State Is the New API: Why Agentic AI Breaks Enterprise Architecture
For 20 years, the holy grail of enterprise architecture was stateless microservices. Agentic AI breaks that paradigm completely — and most architects aren't ready.
Agentic AI
Agentic Enterprise

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